The method was positively validated by TÜV Rheinland.

Contrary to most others on the market, the PRO PLANET label features:

• consideration of all life cycle stages - from resource extraction to disposal and re-use
• equal consideration of environmental and social aspects
• integration of a variety of environmental aspects, i.e. not only energy use and climate damage but also consumption of natural resources, effect on biodiversity, water consumption, emissions into water and air.
• wide-ranging consideration of social aspects such as occupational safety and income, as well as product safety and quality
• products whose method of production and usage improved significantly, i.e. products for which specific sustainability and manageable actions are being taken
• strong involvement of external experts who are able to make the REWE Group aware of possible weaknesses and who also, with their know-how and reputation, stand for the sustainable development of the labelled products.